Wise Eats offers a wide range of Nutritional Counselling Services.

We wanted to create a kind of mascot that visually represented both sides of the brand—wisdom and food. We accomplished this by incorporating a fork shape into a wise owl character. Using a combination of matching curves and straight lines, we worked to create a modern, clean, and recognizable icon.

We ultimately decided on a bold and versatile colour palette. The navy blue complements the soft flesh tone and provides a background for applications where the logo needs more contrast, such as signage.