Tender & Merkle is a consulting and real estate settlement firm that bridges traditional real estate investors with the digital asset space.

The client expressed the importance of visually connecting the two words in the business name — “tender” and merkle”, since the company specializes in merging blockchain technology with the real estate industry.

We decided to tie them together using a tree shape because it embodies the core values of stability, security, growth, and longevity. The money aspect (tender) is represented by a money tree, and provides a more natural, traditional look.

The word “merkle” comes from “merkle root” which is an organizational structure used in blockchain technology. In this sense, the merkle roots are supporting the money tree, making it more secure and stable.