Cast Iron Concepts is an Arizona-based hospitality group specializing in chef-driven neighbourhood dining experiences. The group currently includes three restaurants — Hush Public House, Fire at Will, and Bar Cena.

When the owner approached me to create a logo for the group, we discussed the importance of keeping the design relatively straight forward and leaning into the name “cast iron” as much as possible. The logo needed to act as an umbrella for the restaurant group, and have a strong aesthetic.

We decided to use vintage letterforms and utilize the shape of a cast iron pan, which is a universal tool in restaurants around the world.