Kill The Box is a graphic design studio on the Canadian west coast. We work with start-ups, established companies, and individuals from around the world to create bold and beautiful statements.




+1 250 228 3903



Apex helps Canadians with mortgages, investments, and personal loans to build a better future.

The name “Apex” comes from a cornering maneuver used in professional car racing. The driver slows down before entering the turn so that they can cut across the fastest point (the apex) of the track and accelerate as they leave.

With the client being a big fan of Formula 1 racing, I wanted to lean into that concept visually, by developing an icon from the letter “A”. I created a letterform that resembles a racetrack, then drew a curved line through the apex of the corner with a colour gradient to represent the speed changes.

The result was a minimal, modern, sleek, and professional logo that included a personal touch.

  • WHO

  • WHAT

    Logo Design, Branding


    Calgary, AB